Salvatore Ferro, President, CEO and part owner of Alure Home Improvements, Inc. of East Meadow, started his career with the company in 1989 as a production manager. After serving in production, sales, and general management roles, he became part owner in the 1990s and finally took on the role of President of Alure Home Improvements in 2002. Alure has been in business since 1946 and specializes in siding, windows, roofing, kitchens, bathrooms, basement finishing, sunrooms, dormers and Home Performance. With Ferro’s leadership and remarkable people skills, Alure grew from a small painting contractor to one of the most successful full-service home remodeling companies in the country. Ferro believes the key to a successful company is its people and has worked to promote a team attitude that focuses on an inclusive culture. Ferro graduated from Lindenhurst Senior High School in 1981 and then attended SUNY Farmingdale through 1984. Ferro spent some time in sales and financial planning before applying his passion for construction in his current career, working at a few different home improvement companies before joining Alure in 1989.
Industry professionals not only look to Ferro for advice on ways to improve and develop products in the remodeling industry but also for how to manage a company and cultivate the right employees to reach the standard of service that Alure Home Improvements has attained. Ferro has appeared on numerous radio shows about home developments; been featured in print publications such as Newsday, Remodeling Magazine, Building Long Island, Professional Remodeler and Replacement Contractor; spoken at various industry events including NAHB (National Association of Home Builders) and the Replacement Contractors Executive Conference; and hosted a number of renovation episodes on the D-I-Y channel and Smart Consumer. Most notably, Ferro and Alure Home Improvements’ remarkable reputation enabled them to participate in the hit ABC T.V. show Extreme Makeover: Home Edition where they recently completed their eight project for the show, in East Setauket. Alure also sent 22 employees to New Orleans for the show’s 50 state tour finale in 2008. Ferro’s leadership, positive attitude, management capabilities, and determination were instrumental to the successful completion of each project.
Ferro, one of the most respected leaders in the home improvement industry, and Alure Home Improvements, one of the most successful remodeling companies in the country, have received numerous accolades for their work. In 2010, Alure received the “Owens Corning Excellence in Customer Service Award” as well as the “Owens Corning Franchise of the Year Award,” both for the ninth time. Alure was also honored with the “Forbes Business Enterprise Award” in February, 2007. In April 2010, the Long Island Press listed Ferro as one of the “Top 50 Most Influential People on Long Island,” for the fifth consecutive year and in April 2006 the Long Island Business News listed Alure as one of “Long Island’s Hottest 25 Companies.” Alure Home Improvements also recently received the “National Remodeler of the Year Award” from Professional Remodeler Magazine. Most recently, Ferro was honored by Owens Corning with the Panther Award for outstanding service, leadership and development of the Owens Corning Basement Franchise, of which Ferro is on the board. In October 2008, the HIMS group (Home Improvement Management Summit), honored Ferro as an Industry Legend, for his innovation, dedication and leadership, saying that his “creativity, improvisation, risk taking, and willingness to share have set a high standard for those who seek excellence in the Home Improvement Industry.” In addition, SUNY Farmingdale honored Ferro, a Farmingdale alumnus, at their annual Business Hall of Fame Gala in November 2008. In 2008, Ferro was featured on the cover of Replacement Contractor and Remodeling Magazine, and in September of 2008, Ferro received his most prestigious award to date; The Fred Case Remodeling Entrepreneur of the Year Award. In 2009, Alure has already been honored with the Best of Long Islands Awards for Best Contractor, by both the Long Island Press and the Long Island Business News. Ferro also hosted a weekly radio show, “Home on Long Island”, on WHLI that focused on all facets of home improvements.
Ferro lives in Commack, has three children, and is a very active member in the community who has helped raise thousands of dollars for non-profit organizations. In his ongoing commitment to the community, Ferro is on the board of The Huntington Townwide Fund, a charity that raises money for other charities that address issues within the Huntington community; FACT (Find A Cure Today), which raises awareness and money for breast cancer research; ACIT (Advancement of Commerce Industry and Technology), a business association; and the Interfaith Nutrition Network, a charity that focuses on raising money for homeless shelters and soup kitchens. Alure Home Improvements is also involved with many aid organizations including Daytop, March of Dimes, and The Salvation Army. Sal also sits on the board of Empire National Bank..
Alure Home Improvement’s three-floor main showroom is located at 1999 Hempstead Turnpike in East Meadow, NY and is open seven days a week.
