Understanding and working with search engines has became a necessity today and Joe Garaffo, a self-proclaimed news junkie, has a passion for it—he and his team are responsible for a 700 percent growth in unique traffic on LongIslandPress.com. Joe, who has spent years studying development, code and web animation, has spoken at numerous conferences and colleges. His writings were published in 2004 as the co-author for the Visual QuickPro Guide for Flash MX2004 and projects he has worked on have been nominated for two Pulitzer prizes.